WePlaygroup was designed to be a social networking site for parents, with a focus on finding and creating playgroups. A playgroup is simply a gathering of similarly aged children, with one or more accompanying parents, that meet in social settings, which helps build interpersonal skills for the children. The site revolves around a user’s ZIP code, and provide location based information with regards to "near-by" content. I wanted parents to easily locate local playgroups, activity centers and kid-friendly restaurants.